CHIEF MARKETING OFFICER – DULUTH, GA

CHIEF MARKETING OFFICER

Location: Duluth, GA

Apply on line at www.ccur.com

Concurrent is a worldwide leader in providing digital on-demand systems to the broadband industry and real-time computer systems for industry and government. The company's two business areas, On-Demand and Real-Time, leverage the best of Concurrent's technology and mission-critical experience to deliver solutions to a diverse global customer base.

OVERALL RESPONSIBILITY:

The CMO will be fully responsible for driving marketing vision and providing comprehensive and world-class communication. The CMO will develop and deliver a high impact brand marketing strategy and marketing programs on a global basis. Will interface directly with all company stakeholders. Reports to the CEO and will be a member of the executive team. This role will be very strategic with an emphasis on enhancing the companys overall positioning in the market. The CMO will support the CEO in the development of corporate strategic initiatives.

DUTIES:

Oversees and directs the planning and execution of the companys branding and marketing strategy.
Responsible for identifying market driven opportunities in new global markets and vertical market segments and to identify partnership and strategic alliance opportunities.
Oversees and directs all internal and external communications activities for Concurrent, including:

1. Cohesive corporate presentations
2. Customer communications
3. Employee communications regarding Concurrent, industry events and competitors
4. Public Relations
5. Trade Shows
6. Advertisements
7. Company web sites
8. Internal and external collateral
9. Market research & analysis

Owns responsibility for broad corporate communications in all aspects, including communications to analyst community, general press and other industry opinion leaders.
Corporate Communications - Responsible for the delivery and management of external and internal company communications. Develops programs to grow Concurrents reputation and generate demand; establishes metrics to monitor communications performance.
Market Messaging - Develops global marketing communications programs tailored to global regions. Ensures that our corporate, product and solution marketing messages are powerful and consistent.
Sales Collateral - Creates and manages all sales collateral materials.
Direct Marketing - Develops direct marketing campaigns and lead management tools.
Channel Marketing - Develops channel marketing programs to grow Concurrent indirect sales channels into targeted vertical market segments.
Public Relations - Oversees and directs the companys public relations activities including press releases and technical article writing. Serves as liaison for the media and press. Establishes Concurrents position on industry-wide panels.
Trade Shows and Special Events - Develops the strategy for and execution of all trade shows and special events that the Company participates in.
Product Presentations and Demonstrations - Collaborates with sales and product management team members to develop and deliver product portfolio presentations and demonstrations.
Analyzes market and competition in order to position the company in the desired market position in line with the company vision and strategy
Delivers product solution, value proposition, and sales strategy and guides the creation and maintenance of sales tools to field sales force.
Develops and maintains positive relationships with Concurrent key stakeholders.

Work with sales management to develop strategies for sales opportunities.

Perform such other duties as assigned

EDUCATON:
Bachelors degree in Marketing, Business Administration or related field

EXPERIENCE:
Strong management experience with a minimum of 10 years in marketing in a software /technology environment

Demonstrated success crafting brand, positioning and corporate marketing strategy resulting in robust sales across multiple product lines
Strong strategic management and planning skills
Proven record translating marketing and promotional objectives into results
Strong analytic skills and strong financial/business acumen
Excellent verbal and written communication skills as well as demonstrated presentation skills
Exhibits a passion to win in the marketplace
High personal and professional competency in the marketing discipline. Unwavering integrity and ethics